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Georgia Business Travel Association CCTE Education Day Agenda
Thursday, May 14th 2009
Atlanta Airport Westin Hotel
8:00 a.m. – Continental Breakfast
Program 8:30 – 3:30 p.m.

Education Topics and Description:
Hotel…2009 and Beyond! Point: How pricing, production and the economy are affecting hotel negotiations…Hear from industry leaders regarding ongoing challenges the hotel industry faces with pricing and the RFP process. Counter point: We’ll also hear from the buyer side on the importance of pricing integrity and best rates amid falling productivity and rising availability!

Airline Update: Consolidation, Pricing and the Economy…What Does the Future Hold? Our speaker will share views on the issues, the opportunities and the impact on procurement and business travelers.

Insights: Weigh In on Hot Issues: Participants will have an opportunity for 2- 15 minute round table discussions for sharing views and perspective regarding white hot topics that are impacting the business travel industry .Facilitated by Kathy Bearden, KBearden & Associates, Inc.

Safe & Secure Traveler safety still remains a hot topic. Gain valuable insight and understanding on this issue and how it can help drive policy compliance. Learn about industry trends and view recent examples of traveler safety and the procedures followed to minimize risk.

Economic Outlook We cannot talk enough about the economy, the pressing issues and impact on the business travel industry. In this session we’ll get a snapshot of industry trending and forecasting for the future! Hear the views and perspective from our top Executive.

Meeting Zone: Atlanta’s New Green Zone Initiative! Atlanta has created the first zero waste green zone in the southeast. What does that mean and what benefits are offered? Gain knowledge on this leading edge topic that is changing the way meetings go green!
Energy! How to Bring Innovation and Energy to Your Meetings! Take away tips and ideas for energizing your next meeting! This “after lunch” interactive session will invigorate you and give you tools to breathe new life into your meetings! Storytelling, creative brainstorming and Interactive Learning tools will be shared! Speaker: Kathy Bearden

Questions on the course contect. Contact Kathy Bearden –KBearden & Associates 770-424-5328 or

Investment:
$85.00 including: education day, meals, breaks and great networking with colleagues!
For CCTE Certification Credit: add $125.

Lodging
Special Room Rates are available at the
Westin Atlanta Airport
4736 Best Road
Atlanta, GA 30337
Phone: 404-762-7676
Room Rate: $129.00
To make a reservation call; 1-888-627-7211. Cut-off date is 4/22/2009

Hotel Parking: Self-Parking $6.00. Discount does not include valet parking.